Jeff Miesbauer . com

Over the last 15+ years I have written content for clients as well as worked in content and communications for in-house marketing teams.

Here’s a small selection of my work:

My most recent role was Senior Manager of Content and Corporate Communications at contract lifecycle management software provider Agiloft. Here’s what I did for Agiloft:

Copywriting & Marketing Content

  • Managed Content Team, budget and agencies to create consistent, branded content for public relations, website, social media, events, campaigns and all other channels
  • Built and executed strategy to drive demand and awareness, feeding lead pipeline with calendar of content for buying stages and personas, including thought leadership articles, webinars, blogs, email, video, white papers, slides, infographics and more
  • Completed brand refresh to elevate business profile across all marketing channels
  • Tracked website, social and content KPIs to guide strategy and content

Public Relations

  • Led all public and media relations alongside agencies, writers and editors to secure coverage for product announcements, events, company news and other PR campaigns
  • Increased coverage in legal technology press through press releases, bylines, SME interviews, podcasts and events
  • See an example press release here
  • You can see some legal tech press coverage here

Corporate Communications

  • Managed strategic projects, engaged in critical communications and oversaw analyst relations, resulting in top software vendor rankings in Gartner, Forrester, G2 and more
Read my resume

Past Roles

Director of Content & Social Media

GoWorx

  • As the Director of Content at GoWorx, I developed the brand voice and produced all the written content for GoWorx.com
  • My work included 85+ product pages, category pages, SEO-driven blog posts and social media content

Community Marketing Manager (contract)

Adventure Scientists

  • Managed content calendar and social media channels, engaging an international audience of over 20K followers including donors, scientists and volunteers
  • Wrote and curated stories and media for a weekly Field Notes blog, distributing posts through social media and email campaigns
  • Completed Adventure Scientists’ Annual Reports for 2015 & 2016, collaborating with staff, graphic designer and executive director

Content Manager (contract)

U.S. Ski and Snowboard Association

  • Wrote, edited and distributed 5-10 press releases a day to follow up World Cup, Olympic and other national and international events
  • Created Facebook and Twitter content for all five USSA teams while adhering to the USSA’s overall social media strategy, style guide and brand voice for each team
  • Contributed to donor fundraising campaigns with video athlete interviews, articles, biography pages and other content

Content Specialist

Backcountry.com

  • Created standard “camp and hike” product voice and rolled out across department
  • Wrote 75+ product descriptions a week for all seven Backcountry brands
  • Completed creative content briefs for campaigns, writing compelling banner ad, email and landing page copy to boost email opens, click-throughs and sales
  • Collaborated with athletes, photographers and other writers to publish adventure blog posts and product-tested gear guides for camp and hike campaigns

Freelance Work

I have worked with many clients over the years, including writing product descriptions for handmade bamboo fly fishing rods like the below:

MCC-RodDesciption

 I have also written many articles, guides and reviews over the years, and you can read a sampling here.

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Need someone to take charge of content or copywriting projects that you don’t have the bandwidth to complete?

Let’s chat!